KonMari by Marie Kondo

content strategy, marketing and product copy, emails and list-buidling, SEO-optimized articles

Two words with unforeseen international consequences: spark joy. Since 2020, I’ve served as the writer, editor and content strategist for KonMari, Marie Kondo’s online platform. I oversee the editorial calendar and write all articles (examples 1, 2, 3, 4, 5), marketing emails (examples 1, 2, 3, 4, 5), paid social ads, product descriptions, and landing pages for new books and other launches.

In early 2025, I helped launch Marie’s latest venture, a paid community called the KonMari Club. That included developing a voice & tone for the sub-brand, creating a content and marketing launch plan, featuring articles, email marketing spikes, and virtual workshops — all in under six weeks. We exceeded our stretch goal for membership.